read more. “Acquiring a creative agency in London, where some of the world’s most iconic creative work is produced, will help us reshape how brands imagine, create, and deliver customer experiences,” said, “Karmarama is a pioneer of modern creativity that CMOs want – a big ideas agency with a deep understanding of how to connect people with brands,” said, Karmarama was founded in 2000 and received backing from Phoenix Equity Partners in 2011. … And, as we respond in forthcoming weeks – as individuals, businesses or governments – the human truths we’ll reveal are designed to guide decisions and ideas. ads of brands Sign in. www.karmarama.com. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. Lidl has also launched a scheme called “Teaming up to tackle hunger”, which will allow shoppers to donate essential food items directly to their local community at the till, with the retailer matching each donation made. Farringdon Place, 20 Farringdon Road. It also contributes to the growth of Accenture Interactive’s UK team of marketing professionals and creatives. SVP Marketing – S-Group. Karmarama’s Jon Wilkins and Dr Kate Stone are hoping to speak at SXSW 2020 about ‘Breaking & entering the future home’ if you’d like to hear more please read (and vote for our session!) But perhaps everyone’s got it wrong. The Dreamcatcher intiative involves Karmarama employees sending in a dream to the internal Dreamcatcher team, who select a winner that receive £1000 and a week off to make it happen. They want someone to be on their side and guide them through the nonsense. The multi-channel campaign launches from 18 th October and includes a provocative OOH campaign featuring flyposters using real social media posts articulating the extent of the ‘No’s’ and the negative preconceptions youth face from wider society. It would connect us, enrich us, assist us in problem solving, and ultimately, it would advance our capacity for good. Nik Studzinski, Chief Creative Officer at Karmarama said: “Building on the foundations of the ‘This is Belonging’ campaign, this year’s campaign highlights another benefit of a career in the Army, the sense of confidence you develop as a recruit. .sbi_header_link { To add to the challenge, marketers are well aware of the lasting impact their brand’s response will have, with consumers cognisant of the brands they rated, and those they didn’t, during this time. The 60-second animation opens over a snow-draped town before zooming in on a house, where a girl is leaving a mince pie on the windowsill for her robin redbreast pal – while a female vocalist sings a cutesy song about friendship. It is one of the most effective agencies in the UK and has won the DMA Grand Prix and an IPA Effectiveness Gold as well as a Cannes Lion for its work for The Army. They’re smart, popular and talk in plain English – they’re going to go far.”, He continued “It’s sad to say goodbye to Ryan, but we thank him for all of his hard work, for bringing Nice into the Karmarama family and wish him the very best for the future.”. We’ve put the name back into the heart of the campaign and reclaimed the concept of ‘confusion’ in connection with our brand. www.karmarama.com. Karmarama will be working alongside MediaCom & Omnigov for media planning and buying respectively. This is a question we’ve been asking ourselves at Karmarama. Karmarama is the lead creative agency behind the new campaign and was appointed to work with NCS due to its deep understanding of the nuances of how teens feel and behave. Through our partnership with Gay Times we continue to fight for a world where no one has to sacrifice their family, freedom, safety, or dignity because of who they are or who they love.”, William Connolly, Editor of Gay Times followed, “All Out is a global initiative devoted to the liberation of queer people no matter where in the world they live. In response to the Covid-19 pandemic, we have unveiled our U OK UK? More than ever, consumers want to invest financially and emotionally in brands that understand the pursuit for a greater meaning in their lives, whether that’s offering a higher purpose or empowering people to recalibrate their own. (3,681.38 mi) London, UK EC1M 3HE. float: none !important; On top of large increases in social media followers and impressive engagement figures, overall KPIs were measured against course sign-ups: the campaign resulted in a 775 per cent uplift in visits to the IoC course catalogue over two months and a six-fold increase in sign-ups. The company is “We look forward to extending our creative ideas across the entire customer experience, offering clients consistent and connected creativity. According to our research, two thirds of customers are keen to maintain a greater sense of togetherness in a post-pandemic world, so brands really need to consider how this will affect consumer behaviours and desires going forward. Overall what we learned was that people appreciate a more human touch and regardless of sector or industry, there are ways to improve, lessons to be learned and steps to be taken towards brand nirvana. For this purpose, the consultancy giant has acquired 36 agencies. University of Hohenheim. Nice Agency was acquired by Karmarama in 2014, providing Karmarama’s clients with over 100 developers, digital designers and platform specialists building creative products for the likes of EE, Trainline and Flybe. } Karmarama is the latest in a series of acquisitions Accenture has made to rapidly scale Accenture Interactive’s end-to-end customer experience transformation solutions for brands globally. We hadn’t been looking to sell but within months we were part of Accenture Interactive, the world’s first agency focused on experience. Only thinking, talking and pursuing people as the transaction they might make, as faceless figures with credit cards and pound signs over their heads, means brands and clients will only ever be sellers and the audience will only ever be buyers. Contact Karmarama on Messenger. The Babylon GP at hand service is currently available in London, and the Babylon app is available globally. Therefore, any donations will be appreciated and will make a huge impact as Opening Doors work to support those who are most isolated.”, Donations can be made here: https://www.openingdoorslondon.org.uk/appeal/help-us-reduce-isolation, To find out more about how you can volunteer visit: https://www.openingdoorslondon.org.uk/Pages/Category/volunteer, Karmarama promotes Luke Prebble to Head of Employee Experience Institute of Coding wins big at this year’s PR Week and DADI Awards var removeEvent = function(evt, handler) { And their new Nando’s card campaign is no exception. In its infancy, the internet was heralded as the answer to many of society’s problems. Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. (3,681.38 mi) London, UK EC1M 3HE. Through their discussion, they aimed to show how as an industry we can push for progress in better representation, fight LGBT+ stigma at a global level, and do it with authenticity. Ben Bilboul, chief executive officer at Karmarama said of the promotions “Charlotte is one of the best account handlers I’ve ever worked with. The network will implement internal initiatives such as policy reviews and will promote LGBTQ+ inclusivity within the creative output of the agency. wfscr.src = url + '&r=' + Math.random(); So, to help our peers in the marketing sector understand these changes in customer priorities, here at Karmarama we’ve launched our U OK UK? NCS and Karmarama launch new campaign platform inciting teenagers to say ‘No We Can’ It sounds like a utopian fantasy but with the right behaviour now, it could start to become a reality. read more. Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. Dan Moran Managing Partner, Head of Product Management at Karmarama (Accenture Interactive) London, Greater London, United Kingdom Information Technology and Services Karmarama is the latest in a series of acquisitions Accenture has made to rapidly scale Accenture Interactive’s end-to-end customer experience transformation solutions for brands globally. The campaign consists of a 60” TV advert, with 4 cut downs of varying length, with media being planned by MediaCom North. In April this year, Accenture acquired a majority stake in IMJ Corporation (IMJ), a full-service digital agency in The disruptive, copy-led campaign heroes the immediacy of the service which puts the power in patients’ hands. The agency is known for its ability to blend creativity, digital and data, to help brands such as Lidl, The Army and Plusnet better engage with consumers using human insight. The 2019 campaign drove 95,000 applications in 9 months, and the highest number of recruits started basic training in September 2019 than in the last ten years as a result. Karmarama. Community See all. People are increasingly looking to brands to have a deeper meaning beyond positioning or selling, as confirmed by our research, which found that an average of 73% of people care about the impact of brands above and beyond their products. read more. } else if (window.detachEvent) { if (window.wfLogHumanRan) { return; } As part of the Dreamcatcher initiative, Karmarama trio Zahra Mair, Vicki Murfitt and Demi Osman completed the Rickshaw challenge, driving a tuk tuk across the Malabar Coast of India. Careers. }; NCS (National Citizen Service) and Karmarama today launch ‘No We Can’, their inaugural campaign featuring a new brand identity and multi-channel activation co-created with teens, encouraging them to declare what they are passionate about in 2019. Consumer needs have shifted dramatically and will continue to evolve from here depending on how things play out. Our research paper has now launched, to download the full report click here. I have stuck with the Co-operative Bank despite recent difficulties that they’ve had and I will continue to do so.”, “I like the idea that it’s a co-operative and the members, including myself, get some sort of slight loyalty bonus. So for anyone that ever doubts that a brand having virtue or empathising about its audience will compromise how much people are really willing to spend, rest assured, it’s actually possible to make a lot more money without actually trying to make money at all! Community See all. Karmarama | 25,317 followers on LinkedIn | Welcome to Karmarama, part of Accenture Interactive and the home of Good Works. Für weltweit führende Unternehmen. Advertising Agency. They don’t invest any of their money in arms or in anything unethical, and that means a lot to me. This year’s DMAs saw the Plusnet and The Army win big! Accenture Interactive, the owner of Droga5, Fjord, Karmarama and The Monkeys, moved back into revenue growth in the last quarter, after a decline in the previous six months because of Covid-19. Together, we are able to combine our Karmarama creative flair and strategic innovation with the consulting rigour and technological nous of Accenture Interactive to drive better performance … … The BIMA Awards are the longest standing and most prestigious digital awards in the UK. Karmarama, Part of Accenture Interactive. They seek to support, encourage and celebrate work leading the way through the digital revolution. Lauri Toivonen. Terms of the transaction were not disclosed. A ringing till or discarded shopping trolley. The concept of the campaign is to make an example the great lengths people could go to to get Nando’s rewards, in comparison to just using the rewards on the card in their pocket. From the customers’ point of view, with so much choice, people are increasingly looking for brands they trust, who stand for something over and above what they make or provide and they are looking for creative storytelling that is differentiated consistent across their experience. We were founded in 2000, with four staff working around a ping-pong table in a … It is a great relief to know that I will actually have someone to speak to.”. What we do. This was crucial to helping it achieve the rest of its objectives, so Karmarama had to come up with a solution. 5,029 people follow this. read more. Working with Gay Times and All Out, our campaign aims to draw attention to the fact that while there is still much to celebrate, there is also much to keep fighting for.”. This will navigate you to Accenture.com Sign In page. read more. Although we had to be careful to define each step so that respondents could understand what we were asking, and then give them an easy metric to demonstrate an increase in spend, we got the type of insightful results we were looking for. Farringdon Place, 20 Farringdon Road. Child has been behind the emergence of Karmarama’s Product Strategy team, as well as leading the agency onto the BT Group’s digital roster. Karmarama create campaign for revolutionary healthcare service Babylon GP at hand Punchy headlines across OOH play on the phrase “Get Well Soon”, which have been edited to “Get Well Now” against vibrant backgrounds. On the other, the world has never felt more divided. The sponsorship idents will run from the Opening Ceremony on Friday 20th September, through to the final on 2ndNovember. The campaign aims to raise awareness of the challenge visually impaired children face in reaching key milestones. Just a few decades later, can we say that’s been the case? Hall will be leaving the business to set up his own company in a non-related field. Not everyone saw the wisdom in naming an agency ‘Karmarama’ at the turn of the century. We hope you’ll find this new research helpful. Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army – Army Confidence Lasts a Lifetime. text-align: left; Accenture also … Visit us at. Karmarama was founded in 2000 and received backing from Phoenix Equity Partners in 2011. Ben Bilboul, chief executive officer at Karmarama said of the promotion “Our HR team have become one of the most valuable departments in our business, nurturing our culture, reducing churn and working with our leaders to find the very best talent in the industry. These challenges have shifted the role of the marketer too; consumer spend across many areas is dwindling, marketing budgets are declining, whilst they’ve simultaneously been tasked with orchestrating their brand’s response to huge global issues, no mean feat. Perhaps this relentless focus on the c-word has lost sight of what’s behind it – a human. Fieldwork was undertaken between 24th – 29th May 2019. As much as we’re all aware of the importance of things like purpose, enlightened employees, committed service etc., putting a value to it elevated this thinking from ‘nice to do but a drain on profits’ to ‘must do to actually increase profits’. And if you missed the chance to donate you can still do so here, Terms of use We are the fastest gro... See more. display:none; The new opportunity for brands is to deliver a greater sense of purpose within the heart of the experience itself. Awards. This is an amazing figure when you think about it and a great testament to acting in a more human, self-aware way – a brand doesn’t need to launch a new product, drop its price, widen its distribution or even spend money on a marketing campaign to increase sales. News ; agencies ; brands ; Ads ; no photo available press and OOH from LGBTQ+ communities Covid-19... On Friday 6th July and runs across the country gets my vote. ”, Karmarama GAY... About enabling young adults to subvert the societal stereotypes about their generation and build a youth movement NCS said. Team, and not a lot else away from the 5thNovember 2018 the work, cares deeply about team! This creativity and celebrates the efficiency, streamlining processes, automation, speed – are we unintentionally destroying what a... Doors charity calls for support to help brands better engage with consumers heard as they transition into adulthood company! About their generation and build a youth movement fuzzy feeling of greater human connections, but don. Word customer, choosing to think about people as living breathing humans than! Our workshops help our clients, the possibilities are endless opportunity requires a different mindset and a willingness to.. S leading brands transform their customer experiences across the capital DADI Awards read more with consumers Chair s. Late, presenting unprecedented challenges for people across the country launched, to help address truly urgent during... Consultants of their trip here or check out the trip step by step on Awards... Currently available in London weekend and active lives, of which 740 were LGBT respondents greater of. Collaboration with 22 influencers Director, Wire Stone joins Accenture Interactive, today unveils its latest recruitment campaign the!, use their services and consume their content Amstell, and not a celebration! India for charity challenge read more 384,000 people serving clients in more 120. Is now commonplace the consultancy giant has acquired 36 agencies created by Meigan Brown and Owen... And continued delivery of a nation are responding to a daily destination CMO at NCS we ’ re searching! In the programme to young people Cards being placed onto billboard sites across the globe Partners in.... Their value within communities and showing they genuinely care awareness dials a transitional... Effectiveness Awards 2018 strung their founders ’ names Together ’ hands brings clarity to the unspoken principles of.... Experiences on answer to many of society ’ s card – Karmarama, part of Accenture.. Size Nando ’ s against the clock to a daily destination experience delivery within Accenture Interactive response from... And will promote LGBTQ+ inclusivity within the Army has been able to shield the brand things. Karmarama blends creativity, digital and data, to help brands better engage with consumers team and is question. Of service and see AI-enabled chatbots and not a lot of turmoil late! The Rickshaw challenge involves teams racing tuktuk ’ s DMAs saw the wisdom in naming an agency ‘ Karmarama at. Rewards points in a heart-warming end to the future of service whitepaper read.... See that brands May become meaningless, unseen, commoditized and forgettable as we all... Human connections, but of ROI and improved profits yet this is a disaster was commissioned Karmarama... Marketing, brand Nirvana: Closing the human experience Gap ’ research read.! Business opportunities, personalized experiences that perform better than others when it comes to inclusion. Our clients remain relevant across TV, Cinema, radio, press and digital customer ’. Solving, and our children, and ultimately more successful activity during Pride Month, which is disaster. Of out of home, it is one of many developments NCS Trust is launching to this... Vicki Murfitt and Demi Osman won with their combined dream to take part in making award-winning... Explore technologies that once seemed impossible agency by the delivery of experiences means we can share around! Children can thrive year, Accenture acquired a majority stake in IMJ Corporation IMJ... Known for its ability to blend creativity, digital and data, to help brands engage! S problems this creativity and innovation with effectiveness has stepped away from the Ceremony... Can start to go wrong in the U.S. about Accenture in the Rickshaw challenge year 2011 marketing., crisis or no crisis, we ’ re taking it a step further and tackling some poignant! Steers away from the 5thNovember 2018 the work will run on Instagram and Facebook, as well plan! Sounds like a utopian fantasy but with the Army which build individuals ’ lifelong Confidence now partnered with Accenture Feb. It and we do it in the most stress-free way possible. ” Karmarama | 25,737 followers on |. And we do, who knows what we could achieve ‘ customers ’ as human beings and equipping brands more.